A valuable economic boost for the area
With 18,000 people registered unemployed in south-west Birmingham, this scheme will provide a huge economic boost to the area, offering a wide range of employment opportunities.
Cleaning and remediation
Formerly used for industry and landfill, the site required a major investment in land remediation and clean-up prior to redevelopment. This work has now been undertaken.
Quality retail and leisure offer
A new, improved and larger Sainsbury’s store with petrol station will replace the existing store at Chapel Lane. With a wide range of quality shops and places to eat and drink, as well as plenty of parking, Selly Oak will become a destination of choice for people from across the area.
Improved highways and easy access
Smooth traffic flow is a key priority and the Harvest Partnership is supporting the council’s effort to enable the delivery in full of the Selly Oak New Road in accordance with its original design.
Excellent pedestrian and cycle links will be created through the site leading to other key locations in the area. Additionally, there will be two new bus stops on Aston Webb Boulevard, directly outside the site.
Canalside improvements and canal link protection
The Worcester and Birmingham Canal is a key feature of the proposals, with a new piazza-style square, the details of which will be the subject of a separate planning application. A new bridge over the canal will provide improved access for pedestrians and cyclists and a direct link between the new shops and Selly Oak centre. A greenway will complete this route across the southern end of the site providing a direct link between Selly Oak centre and Selly Oak Park. This route will be legally protected for the possible future addition of a canal link, and infrastructure works will be carried out as part of the development in order to facilitate this.